Art Direction
I was responsible for the visual and creative aspects of all of the following projects. I developed creative concepts, designed visual elements, and managed teams of designers and production artists to produce these assets.
Bingo Showdown
Style Guide
As the newly hired Art Director for an outdated Western-themed bingo game, my mission was to strike the delicate balance of infusing the game with the rugged charm of the Old West while ensuring it maintained a light and casual appeal. This app brand style guide served as a guiding star for both the Art and Product teams, providing clear directives on the new visual direction. By eliminating the guesswork in asset creation, it not only ensured a cohesive and authentic Western aesthetic throughout the game but also significantly expedited the Art team's output, ultimately revitalizing the game for a new era of players.
Bingo Showdown
Lobby Redesign
I wanted to update the previous UI elements with more textured and stylized assets to give the Bingo Showdown brand a more obvious and unique personality. I also relocated and established permanent locations for the UI elements to help players navigate the game more easily.
Before
After
*Tournament panel unchanged
Bingo Gameplay
Bet Screen
Daily & Weekly Missions Feature
Pitch Deck Branding
To give the HiDef branding a modern and fresh look and feel, I opted for brighter and more saturated gradient backgrounds, playful layouts, and modern fonts. These elements formed an eye-catching and unique base for the design. After this, I introduced bright and saturated supporting colors to the palette to add more vibrancy and create a well-rounded fun design.
