Art Direction, UI/UX Design, & Game Art
I helped build a flexible core game engine designed to support a wide range of children’s IPs—enabling easy customization of visuals, features, and interactions without rebuilding from scratch. This modular foundation significantly accelerated production timelines, allowing us to spin up new branded apps within the creative suite quickly and efficiently while maintaining a consistent, high-quality user experience.
On the Coloring with Blippi & Friends app, I oversaw creative development across five distinct children’s IPs—each with its own tone, target demographic, and brand guidelines. I became deeply familiar with each show's core themes, characters, and narratives to guide the creation of both LiveOps content and interactive coloring experiences.
I led an in-house art team focused on producing fresh, engaging LiveOps content designed to add recurring value for subscribers. In parallel, I managed a freelance team dedicated to our digital coloring book—developing detailed style guides and brand books to help artists capture each IP authentically while working seamlessly within our engine.
I also established feedback pipelines with the IP holders, translating brand notes into clear, actionable revisions and timelines—ensuring high-quality, brand-aligned content delivery at scale.
To support a wide range of age groups and motor skills, I helped design and refine kid-friendly art tools that made digital coloring more intuitive, accessible, and fun. I also collaborated on analyzing playtest feedback and translating it into actionable improvements—streamlining user flows and refining interactions to better support younger users and their unique needs.
We introduced features like Region Lock, which allows younger users to stay “inside the lines” by locking coloring to specific areas—helping build confidence while encouraging creative exploration. I also helped develop animated VFX brushes that let kids paint with lively, 3D textures (like glowing fireflies or growing grass), adding dimension and delight to their artwork.
Additionally, we streamlined tool behavior so each drawing utensil felt distinct and purposeful—for example, colored pencils had thinner strokes, while markers felt bold and expressive—mirroring their real-world counterparts in a way that felt natural and easy to grasp.
